SOCIAL MEDIA MANAGEMENT
Google AdWords For Businesses
Get more leads for your business with AdWords!
Increase Paid Traffic
Pay to get more website traffic only from people who actually want your services. Put your ads where your potential clients are searching on Google. It’s time to get more leads and achieve revenue growth.
Call and Conversion Tracking
Most local businesses rely on both contact form submissions and phone calls to drive leads for them. At Upanon®, we include tracking of both forms and phone calls. This allows us to optimize your campaigns based on what really matters – leads!
Dedicated PPC Team
Each client at Upanon® receives a dedicated PPC specialist with proven track records in local and national PPC and with years of experience.
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How the process works
1. Goal Setting
Your business’s goals will be set on a monthly and quarterly basis. Our deep knowledge in Google AdWords allows us to formulate a highly custom Pay-Per-Click strategy unique to your business’s goals in order to put us on the right track and successfully achieve your goals.
2. In-depth Research and Campaign Setup
Researching consists of first analyzing your business, your industry, and your competitors. Then we find keywords that have the highest value per bid amount, not the highest bid amount. Typically, there are hundreds of keywords that are beneficial for your business to display for. In addition, our Google AdWords specialists will look at what keywords your competitors’ are displaying for and incorporate those keywords into your own campaign so they won’t have an advantage over you.
3. Testing, Tracking, and Optimizing
Keywords are constantly fluctuating in bid amount, bidders, and conversion rate. It’s important to constantly closely monitor which keywords are performing the best and converting the most so that you can invest more into that keyword to get a higher return on investment. At the same time, it’s important to quickly stop investing in the keywords that are either too expensive or that don’t have a high conversion rate. We treat every dollar you invest as if it were our own.
4. Reporting and Analysis
Regular reports on your company’s Google AdWords performance is crucial. You will be updated with straightforward, easy-to-understand reports that give you a perfect idea of what is working and what isn’t, what goals are being achieved, and what goals of yours are going to be achieved next. You will always know exactly what is going on and where your money is going while still having full authority and control.